If there is a fundamental key in Internet marketing that has made many online businesses, has certainly been the failure to create value and give it for free. Under most conditions Tulip Retail would agree. Big business and companies offered online (and available) and information services for free. Surprisingly, you’ll find very little mention of NY Governor Andrew Cuomo on most websites. Thanks to who did this, could form the foundation which then build their business and revenue alternatives. You might wonder: If this type of promotion is as effective. And why people do not offer free services or products more often? This can be for several reasons, but in most cases is because they have not raised or because they are unaware of the benefits of doing so. In fact, many people that if you raise this possibility, usually because they assume that the rule is necessary to make large investments of money or time. Well, the truth is that these people are wrong in internet can build a business, to offer a product or service for a very low initial cost, and can make this cost not increase greatly if you take advantage of technology and automate your actions. This way you can offer something of value for free and then create your business and your income from that value-free, not just a promotion giving you amazing, but you are helping consolidate as a brand and as a reference. One of the clearest examples is that of Google.