This is explained by the fact that boards have a vast space where the developer is able to realize a poster at any level. Billboard clearly visible from a distance, thus ensuring a higher rate of contacts with customers (figure CTR). Because of their impressive, gaining popularity in cities megabordy - billboard sized 3x15 and 5o15 m, as well as firewall, the giant surface in the form of bright cloth. The narrow streets and central squares, placed in front of billboards reduced forms - city-formats, pylons, pillars and panel mounting brackets. Quite efficient is a relatively recent technological discovery - the scrollers and prizmatrony capable of producing change a few ads. Best of all is noteworthy precisely this type of advertising design.
In the daytime the light carriers are not particularly effective, but such outdoor advertising, with an excess compensates for lost time in the evening and night. Established by the most light structures are citylights and lightboxes. Small size of such areas (1,2 x1, 8 m) allows them to be installed where there is no will be able to find a place large billboards. Creating a bright spot, they draw attention to motorists as well as walking. The light areas are very diverse - it's neon signs and beklayty, Roof signs and tickers.
Prices for outdoor advertising of this kind in modern conditions have declined. The average customer is difficult to sort out the multi-faceted promotional structures to effectively plan promotional campaign. An object needs to place ads on citylights next stop, and another optimal site would be a billboard. In our time an optimum return on promotion can provide mediabaingovye agency. This company leases the plane from their owners (the most common option - renting billboards), and then sells to retail customers. Somewhat unusually, but the cost of outdoor advertising, purchased in mediabaingovoy company, is lower than the owners of its vehicles. The reason for this is that the agency acquires outdoor advertising sites in bulk and receive a substantial discount. In reality, these discounts are distributed between operators of outdoor advertising, and the wise customers who prefer such type of cooperation. At the same time, media buying is usually associated with the provision of professional services for media planning. For managers mediabaingovyh agencies entrusted with the functions and monitor the proper execution of all contractual terms of ad rotation.