Inside Investor

Stephen King once gave an interesting definition of "product - this is what is being done at the factory, and the brand - is something that is bought by man." You can also say, Brand - that's all that comes to mind about a person or firm product when he sees it or hears logo nazvanie.Nasha goal - to create just such a brand that will effectively distinguish you in the market. Our design studio is conducting the following activities to create brand: I. Defining the goals and problems. At this stage of the works is brief, containing the following information: Company name, scope, market power. Properties (including unique) product / service quality, price range, place of distribution, the target audience. Competitors - their strengths and weaknesses. The tasks facing the agency. Setting goals to be achieved.

II. Analysis of all the information at this stage Some studies, such as: complete analysis of this information, making questions of this product, an interview with a specialist, if necessary trip to the manufacturing sites. Polls questionnaires, focus groups. Systematization and analysis of all data. III. Development Brendan this stage the number of works, such as: development of a brand name, trademark, logo creation brand development corporate identity, brand development beech advertising ideas, advertising concepts, advertising slogans.

Development logopersonazhey (if required) Design all promotional materials for the presentation of the new brand. Development of web - site of the company and if necessary, a separate product. Development of packaging design, 3D visualization of retail space, interior and exterior design of sales outlets. IV. Promotion programs brendRazrabotka promote a new brand on the market - the choice of channels and the means by which to spread all the information about the new brand.