Culture merchandising aimed at distribution and accompanied students who wish to renew the code. Blog In this distribution, where it often sells 'image of the object', where the exhibition for the packaging of the sign is positive, where the attendant-customer relationship is expressed beyond the sociability Merchant how to introduce effective response to consumer demand (SOD), the category management etc.. in processes dominated by intuition That put in front of 'No Parking No Business' or 'Seller: Killer Sales' Bernardo Trujillo, with whom our founding leaders sign GSA, GSB were doing their class and have done much more for the evolution and success of the distribution that all textbooks merchandising The concept is certainly the cornerstone but noticed or remarkable, do not draw more success than the harder slogans Trujillo a good location and a good signbetter make the best of personal store '. How to measure, see plan, improving its concept with all these 'tricks' that are added to 50% improvement in attendance. How to rebuild its product offering, its assemblies, to take account of new tools and a new relationship with its suppliers, its factories, its logistics, its finance ... with CPFR and Management Categorical true. How to reduce bad rotations, balances its insufficient added value while steadily increasing its attractiveness and customer loyalty offered in its force field, to ensure that shops are once again welcome points and spending, how to benefit from the unique identification (RFID) and planning systems for distributed computing earn business efficiency How to integrate its information systems and decision-profitsevolution of the Supply Chain to Cross Docking and just in time, tracing the unique system of CRM and Category Management, where his position control units, how to organize its automatic control, inventories, shipping, billing etc.. Measuring the effectiveness of its measures merchandising and logistics The managers of this blog, fifties, full of certainty and doubt steps that they have provided training colleges and the readings of major theorists, have faced recently and for over 15 years to set up in chains and specialized retail stores, methods and tools known as 'new'. This blog therefore incorporates theories but offers a vision of feedback often as long as the first definition of products (14 years on category management, 12 years on the unique identification (RFID), 13 years on the Cross Docking in CPFR, 6 years onplanning shared sales force). This blog is to thank for the positive contributions or criticisms: Andr and Michel FADY SERET (Merchandising Vuibert), Andre FADY, Gerard Cliquet, Guy Basset (The management of distribution DUNOD), Alain WELLHOFF and JE MASSON (Merchandising DUNOD) Jacques Dioux (The Guide Merchandising), and Daniel C. MOUTON PARIS (Practical Merchandising DUNOD), R. Monczka (Purchasing and Supply Chain Management ITP), Paco Underhill (The Science of Shopping Village), Olivier Geradon (When the gondolas ... LINKS), Pierre Desmet (Sales promotion DUNOD), AJ van Weele (Purchasing and Supply Chain Management: Analysis, Planning and Practice THOMSON), B. BALLAZ (JC Castagnos Management Purchasing PUG), JC FAUVET (Momentum SocioDynamique, SocioDynamique The art of governing), blogs Valerie TALLEPIED Elizabeth MARQ, Dia-Mart, PEA Consulting FairePlay ..., and contributors from ESSEC, HEC, the ESCP-EAP which courses and conferencesinstruct the mind to question. About the author: Philippe Gosselin