Why come wholesalers When the number of retailers or customers of a company is too big or are widely dispersed geographically direct sales channel is transformed into a complex management and high cost. The main reasons are: the administrative complexity involved in managing a large number of customers, the large sales force needed to serve customers, order tracking number and of small size, the sales offices or offices scattered management Global stocks, and finally channel financing (cr management and collections). In these cases is often more efficient use of wholesalers or distributors, who in turn serve to retailers or retailers. Wholesale distributors are specialists in handling large volumes of sales. Have adequate infrastructure in terms of sales force, physical distribution systems for goods and cr control to its customer base.