Research of F.E. Emery and E.L. Trist: on the ambient contexts and its consequncias for the organizations. They looked for to identify to the process and the reactions that occur in the environment as a whole, in the direction to classify the nature of the environment that surrounds the organization and the consequncias of the ambient nature on the nature of the organization. For both four types of ambient context exist, each one providing determined organizacionais structure and behaviors. They had identified four types of environments: Half placid and random: pure competition, homogneos products and many small companies who do not obtain alone to influence the market. Exactly for its small size, the organization cannot affect the other organizations of the environment. These organizations survive in small units, isolated, and hardly they would be adaptariam to another type of environment: they are bars, mercearias and small workshops.
Half placid and segmented: monopolstica competition, products differentiated and organizations of average transport with some controls on the market. Inside of the ambient conditions the organizations tend to grow in size, they become multi-functional and very hierarquizadas and possess centered control and coordination. Half disturbed and reactive: in this environment more dynamic than static, objective, type, organizations of the same so great, making use of the same information are developed the same and intending market. In this ambient context, confrontations do not occur more to perhaps, a time that all know what the others intend to make and where the organization wants to arrive. Oligopoly, few and great dominant organizations of the market. Banks, concessionaires. Rivalries appear, becoming necessary the knowledge of the reactions of the rivals. Example organizations that act in a market narrowly disputed, as cement or oil company. De Campos half turbulent: they are characterized for the complexity, turbulence and dinamicidade. However, this dinamicidade is not only caused by the presence of other organizations, more for existing the dynamic complex of forces in the proper environment.